Since adopting the ValueSelling Framework, the Agillic team uses a rigorous qualification process that makes it faster to qualify customers in and out. They know exactly where an opportunity is in the customer journey. Their forecasting is extremely accurate. By choosing the ValueSelling Framework, Agillic gets a practical, easy-to-implement process and additional benefits.
THE IMPORTANCE OF FORECASTING
Agillic, a Danish software company, offers a cloudbased marketing automation platform that empowers companies to present a consistent brand experience and support the sale through the entire customer journey. The company is growing at light speed, and its executive team and board must make strategic decisions about partnerships, funding and expansion. Although probabilities were assigned to each potential deal, the projected revenue could swing wildly—up or down 40% to 50%—from actual. To increase forecast accuracy and better qualify opportunities, Agillic needed a more pragmatic sales methodology. Agillic selected the ValueSelling Framework® .